Subscribers to Sky’s TV packages could be seeing local or even hyperlocal ads in a year or two thanks to a targeting system due to be rolled out in 2013.
BSkyB is said to be able to deliver targeted ads to households based on their subscription package and location, in addition to other factors.
Presumably the same technology can be used to deliver local TV.
It makes Jeremy Hunt’s plans for local TV seem a little behind the times when you consider the new “local” service probably won’t even be able to walk by then.
BSkyBs targeted ad system is ready – Brand Republic News.
